As a big Apple fan I was pretty excited a couple of years ago I bought my first iMac.
But then once I unpacked it all and put it together… I got quite a shock.
I can remember looking for the CD/DVD drive.
I thought it must be on the side. Not there.
Okay, maybe it’s at the back of the screen? Not there.
I then looked all over and came to the conclusion that the machine doesn’t have one.
I must admit I was disappointed.
Turns out that’s the direction things are going these days.
To my utter astonishment I realised that CD/DVD drives were history.
Instead people are downloading everything now, or using memory sticks.
And this is the perfect example of how things evolve over time.
In the e-commerce world this can be compared to marketing methods constantly evolving.
For example, you go back 20 years and banner ads were all the rage.
Then it evolved to things like Google Adwords and email marketing (which admittedly are still going strong now… if you know what you’re doing).
Then other channels such as Facebook, Twitter and YouTube popped up.
Who knows what will be next in five years time.
The point being… you can’t stand still and ignore what is going on around you.
Otherwise you risk getting left behind.
The world is changing faster than ever, and what works in marketing now… might not even work in 6 months.
So what’s the easiest way to keep on top of it all?
It’s to hire e-commerce experts who keep their finger on the pulse of all the latest trends… and basically eat, breathe and sleep this stuff.
We’ll help you to get a return on your ad spend – otherwise you won’t pay us a cent.
It’s the perfect risk free offer.
To find out more, here’s where to go: